Digiday

APRIL 23, 2023

Locaria has been using automation of multilingual content and AI for their global brands in particular, Hannes Ben, CEO of Locaria, said the agency is continuing to work with AI to “connect the dots” across audience insights, media plans, content and performance – which traditionally work in silos. “AI organic revenue growth.

Media 69

Media Agency Entertainment Audience 69

InMobi

MAY 11, 2020

Many quick-service restaurants (QSRs) have their own dedicated mobile apps, but who specifically is using these QSR apps today? Who Is Using QSR Apps Today? Are the people downloading QSR apps now different than those that were turning to these apps in the past? That’s what we wanted to find out.

Food 52

Food Audience Advertising Marketing 52

Fuel Lines

JULY 8, 2013

“I’m very happy with the personalized service from our current mid-sized agency…feels like they are truly vested in my business but the digital and social media can be weak,” says Ed, CMO of a QSR chain. In fact, it’s useless unless you’re filtering the right data at the right time and interpreting it properly for the right insights.

Agency 276

Agency Pop-Up Media Marketing 276

Digital Turbine

MAY 17, 2022

The BRAG Blog gives you deeper insight into our findings. QSR leaders like Burger King (11%), Grubhub (10%), Wendy’s (10%), and Little Caesars (9%) were well above the category average of 7% for install intent, but none of them managed to take advantage of that during the install period. Read the full report here.

Food 52

Food Finance Marketing Advertising 52

Martech Series

FEBRUARY 27, 2023

Without a thoughtful data management strategy, marketers cannot gather or act on real-time insights, and can struggle to create revenue-driving consumer experiences, hindering overall performance.

Marketing 90

Marketing eCommerce MarTech Communications 90

Fuel Lines

OCTOBER 18, 2012

Here are some good examples of agency blogs that are focused and personal: 5 to 9 Branding: Fresh ideas for marketing travel & leisure brands Altitude Marketing: People to people marketing for the aviation industry Asking Smarter Questions: Data driven marketing & business intelligence Blue Collar Branding: Helping brands connect with the American (..)

Agency 277

Agency Media Audience Manufacturing 277

Fuel Lines

AUGUST 2, 2013

You will find it full of insights, ideas and practical advice. Gaining a Positioning of Expertise Through Events Barkley’s Millennial marketing research led to the founding of the Share.Like.Buy , an annual Millennial Insights & Marketing Conference. They co-author QSR Insights: Bite Size insights for QSR and Fast Casual.

Agency 279

Agency Marketing Retail Non-Profit 279

Martech Series

JULY 18, 2022

In today’s market, advertisers and the TV industry alike are intrigued by Attention data and keen for hard insights into how Attention impacts brand outcomes. Challenge with Attention and Brand Lift. Report Methodology. TVision metrics focused on Ad Attention, measuring how effectively an ad holds viewer Attention.

Brand Lift 83

Brand Lift Brand Awareness Impressions Finance 83

Martech

SEPTEMBER 22, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Last week, QSR chain Burger King launched an NFT-based sweepstakes around their BK Keep It Real Meals. Good morning, Marketers, is the NFT the next CDP? However, it’s still early stages. Chris Wood, Editor.

Pop-Up 109

Pop-Up MarTech Finance Brand Awareness 109

Martech Series

DECEMBER 19, 2022

mParticle , a leader in customer data infrastructure, has hit a new milestone now driving personalization for 50% of the top 30 QSR companies as named in QSR Magazine’s 2022 annual report. mParticle’s Cortex AI platform unlocks a new level of customer insights and personalization.

MarTech 84

MarTech Marketing Advertising 84

Digiday

OCTOBER 30, 2022

We need to have the insights and tools to deliver meaningful content to people regardless of where they’re watching,” Levin said. Independent media agency Empower won media AOR duties for Zaxby’s QSR chicken chain, which is looking to double its business over the next five years.

Media 71

Media Agency Marketing Affiliates 71

InMobi

JUNE 5, 2019

Let’s say you’re a food app or a restaurant, a QSR restaurant, with an application. Let’s say you’re another QSR example where you have an app, you want users to order off the app and pick up a coffee. Similarly is CPFR, which is cost per first ride, if you’re a rideshare app. Can you put a price on that?

CPM 52

CPM CPC Ad network CPA 52

InMobi

DECEMBER 10, 2021

Working for digital agencies, then moving to brands in different industries - from QSR to telco to conglomerates, building marketing campaigns to digitally inclined innovation that focuses on data and experience. Tell us a little bit about your own personal journey in the industry, building Unilever’s brands, and beyond.

Ad Tech 52

Ad Tech Cookies Conversion Conversion Rate 52

Digiday

OCTOBER 4, 2022

Best Data Team Bombora Botify Dstillery EMX by Big Village, Whataburger, McGarrah Jessee (agency) Ovative Group Xaxis Advanced Analytics Tam delivers actionable insights to inform client business strategy. Best Sustainable Ad Tech Platform Catch+Release OpenX Sharethrough & Scope3 – Launch of Green PMPs.

Viewability 66

Viewability Healthcare A/B Testing Food 66

InMobi

SEPTEMBER 30, 2019

Check out these case studies for more insights: Major Financial Services Brand Increases Reach, Boosts User Acquisition with InMobi InMobi Helps Leading Global QSR Brand Drive High Quality App Installs LEARN MORE Interested in learning more about mobile performance advertising and seeing how others have done it?

Advertising 52

Advertising Banner Rich Media Brand Awareness 52

Fuel Lines

SEPTEMBER 14, 2015

and Jeff Adelson-Yan, Media Wing, Charleston, SC: Asking Smarter Questions, Data-Driven Marketing & Business Intelligence Mary-Lynn Bellamy-Willms, the Suburbia Agency, British Columbia, CA: Shopportunity, Resources for Creating Traffic and Sales for Shopping Centers If you have other examples, please share them in the comment section below.

Agency 262

Agency Conversion Media Food 262

Digiday

OCTOBER 19, 2022

For additional industry insight, Digiday hosted a focus group of eight senior media agency executives who oversee media investment at holding company-owned and independent media agencies to gather first-person accounts of client spending and agency plans for staff and practice expansion. compared to the previous month.

Agency 65

Agency Media Retail Entertainment 65

Digital Remedy

JANUARY 27, 2023

Incrementality offers deeper insights and more accuracy when measuring metrics like attribution, lift, and return on investment. One of the examples that I’m about to share will allow you to understand that incremental lift can be measured across numerous variables: Our team was working with a very well-known QSR advertiser.

CPA 52

CPA Control Group Conversion Rate Conversion 52

InMobi

AUGUST 12, 2019

Use Actionable Insights from InMobi Pulse to Make Data-Driven Advertising Work for You. Data-driven advertising that drives real connections with today’s mobile-first consumers will only work when it’s powered by actionable customer insights. Interested in accessing these kinds of insights for yourself?

Food 52

Food Mobile Ads Ad Exchange Advertising 52

Digital Remedy

FEBRUARY 7, 2023

But you won’t have the insight you need to drive your future decision-making without a media buying partner that provides full transparency of how well you’re pacing toward your goals. Discover how incrementality analysis helped our QSR client determine which creative messaging drove the highest incremental lift.

Retargeting 52

Retargeting Audience Conversion ROI 52